66 AXE Print Advertisements and TV Commercials

Submitted by Nirhana
66 AXE Print Advertisements and TV Commercials

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From 2003, Axe advertisements portrayed various ways the products supposedly helped men attract women. In 2004, the advertising for the Pulse fragrance showed how it supposedly gave geeky men the confidence to dance to get women. This was followed by Touch, Unlimited, Clix, and in 2007, Vice was marketed on a theme of making “nice” women become “naughty”

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