The following text is an excerpt of the original article, hence it belongs to the respective copyright holder/s.
Based on Maslow’s hierarchy of needs, the idea of a design hierarchy of needs rests on the assumption that in order to be successful, a design must meet basic needs before it can satisfy higher-level needs. Before a design can “Wow” us, it must work as intended. It must meet some minimal need or nothing else will really matter.
Subscribe to our feed or follow us on Twitter and never miss the top roundups.