How To Engage Customers In Your E-Commerce Website
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- Published on: June 8th, 2010
- Published by: SmashingMagazine
- Written by: Rung András
- Topic(s): customers, ecommerce, how to, Website
Roundup Excerpt
The following text is an excerpt of the original article, hence it belongs to the respective copyright holder/s.
One of the most influential factors in our buying decisions is the opinions of our friends and relatives. Likewise, a large majority of online shoppers now trust what other customers say about the products they buy more than the e-tailers themselves. The reason is that we trust people who are “on our side,” even if we do not know them personally.
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