Selling a Theme by the Thousands: What Thesis Teaches Us

Submitted by unuzero
Selling a Theme by the Thousands: What Thesis Teaches Us

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About two years ago, Chris Pearson’s WordPress theme, Thesis, passed the $2 million mark in total sales. Here is a theme-not a platform, but a theme-beating many of the world’s leading independent design firms in revenue, all through passive sales.

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