Fundamental Guidelines Of E-Commerce Checkout Design
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- Published on: April 6th, 2011
- Published by: SmashingMagazine
- Written by: Christian Holst
- Topic(s): e-commerce, web design, websites
Roundup Excerpt
The following text is an excerpt of the original article, hence it belongs to the respective copyright holder/s.
Here is the harsh reality of e-commerce websites: according to recent e-commerce studies, at least 59.8% of potential customers abandon their shopping cart (MarketingSherpa puts it at 59.8%, SeeWhy at 83% and MarketLive at 62.14%).
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